High price promise

. . .If it sounds too good to be true, it probably is.

The promise of a high sale price for your land is a tired old tune. While it can be very tempting to list your property with whomever makes the promise - don't!

Sure it sounds good when you're promised the moon, but buyers comparison shop and recognize a fair value. If you've listed your property high, three things can happen:

1. The property will attract no offers whatsoever. Remember, buyers comparison shop.

2. Prospective buyers, after inspecting your property, will purchase another property offering greater value. Again, they compare - and buy elsewhere.

3. After languishing on the market for months or even years, your property may attract buyers offering substantially less, possibly taking the final sale price well below fair market value.

List only with the broker who offers written proof of your property's value, combined with the most innovative, imaginative, aggressive marketing plan you've seen anywhere.

The single most important factor in attracting the highest sale price possible is exposure to the greatest number of potential buyers. To accomplish that, your broker must be able to demonstrate a high degree of marketing skill, combined with the use of today's worldwide high-tech internet exposure.

Yes - please PLEASE, be wary of false promises. Listing at high prices may satisfy you momentarily, but will do little to help you achieve a satisfactory final sale.